Swimming In The Sea / Digital micro studio
Swimming In The Sea is a digital micro studio built to find blue oceans, the unexplored markets and unmet needs most companies swim straight past, and turn them into real, shippable businesses.
AI is our operating system, not a bolt-on. It's how we research, design, build, and ship at a pace traditional teams can't match. No layers. No handoffs.
Sea swimming isn't about being fearless. It's about having a go, taking your time, and trusting yourself. It takes the same nerve to back a new idea and swim it out past the crowd.
That's the model. Creative enough to spot the opening. Commercial enough to know it's worth taking. Small enough to move on it today.
Turn signals into revenue streams.
Design what belongs there.
Make it real.
Take it to market.
Any page to Markdown, for Safari.
Menu bar monitoring of AI usage allowance.
Research, writing, design, code, and iteration are now cheaper and faster. The bottleneck moved from production to judgment, taste, and direction.
You can ship something once and reach the market without intermediaries, permission, or a launch machine behind you.
When you can prototype and ship in days, testing an idea stops being a bet. The toolchain does the work that capital and headcount used to.
The winning move is closing the distance between an unexplored opportunity and a shipped, revenue-earning product, before the rest of the market has finished writing the brief.
Strategy Director & Integration Architect
An experienced generalist who blends senior strategy craft with hands-on building and a sharp commercial instinct. Over 15 years, he has led work across brand, service design, and campaign development. Clients include IKEA, E.ON, Coca-Cola, Klarna, and Indeed.
He thinks like a founder. He spots the opportunity others miss, pressure-tests where the value really sits, and uses AI to move from idea to real market before the window closes, without losing judgment along the way.
A qualified conversation beats a long brief. Send a short note and we'll tell you honestly whether we're the right fit.
